The Tale of Two Sisters and The Beginning of A.B. ELLIE jewelry
THE BEGINNING.
The concept of A.B. ELLIE took root when Danielle, one of the founders of A.B. ELLIE, was wedding dress shopping and ultimately committed to accessories before her actual gown. It was a sash that spoke to her style more than anything else. The idea of an accessory being the deciding factor for what her gown would eventually be was the spark of inspiration Ashley, Danielle, and their mother, Tami, needed to start a business — to create unique and timeless accessories that had yet to be seen but could have brides saying “yes” to accessories before committing to a gown.
It was a year after this experience that they launched A.B. ELLIE with the goal of creating details that would distinguish one bride from another, even if they were wearing the same dress.
A.B. ELLIE flourished through creativity and the drive for brides to feel effortless and beautiful on their wedding day — from the veil and earrings down to a belt and rings. A.B. ELLIE showed brides that accessories are so much more than an afterthought. That if you want, they could be the star of the show.
“We’re a mother-daughters trio catering to the modern bride - unconventional, authentic, and careless of trends but true to her style.”
A.B. ELLIE.
Tonal, soft, bold, distinctive — our A.B. ELLIE line was born from the need for bridal accessories that resonate with the unafraid and confident. For those seeking to feel bridal without conforming to typical styles and assortments. From muted stones and metal petals to raffia embroidery and manipulated silks, each piece embodies a unique personality.
“A.B. ELLIE is the softer side of bold. Think tonal texture, organic florals, and pearls with vintage undertones.”
BUT HAVE YOU HEARD ABOUT PEARLS?
Whoever said diamonds are a girl’s best friend must not have known about P E A R L S. In many of the A.B. ELLIE styles, pearls dance across delicate gold wire and strands of glistening beads to make a typical bridal style effortlessly contemporary.
A.B. ELLIE’s forte lies in straying from the norm of glitter + rhinestone-riddled bridal accessories and into a more romantic and fluid look — keeping within the bridal realm while also stretching the limits along the way.
HDWR
Ashley and Danielle have always had differing perspectives. One, more traditionalist and timeless — thriving in the steadiness of practice while also relishing the thrill of adventure. The other, a touch more unconventional, a silent rebel with unstoppable ideas continuously circulating. Without one, the other couldn’t thrive — the two pillars needed to spark creativity, to push the limits, to inevitably create a new line — meant for the bold, the safe, the rebel, the rationalist. A line encompassing the idea of individuality and modernity. Something that spoke to all while also staying unique — this was how HDWR was born.
“HDWR is all about a balance of wild + minimalism - it’s all very much elegance with edge.”
STYLED.
Bridal with an edge — the HDWR collection has a bit of something for everyone. This line caters to the bride drawn to bold golden detailing while also appealing to the romantic and modern brides.
A.B. ELLIE vs HDWR - THE BREAKDOWN.
How do you choose? Many brides waver back and forth, trying to navigate which line fits their wedding day look the best. It’s an important decision that can pave the way for how your look will be portrayed during your big day.
A LITTLE MORE HELP.
Are you thinking… “Minimalist, all things gold.” // “I want classic with a twist.” // “Modern Elegance.”
HDWR is your style. This is what this line was created for — the modern bride seeking a romantic touch. Don’t forgo the soft allure just because you don’t think it can be made modern — we hear you and we’ve got you covered.
Or
Are your thoughts more… “Natural but elevated.” // “A soft statement.” // “Everlasting romance.”
A.B. ELLIE was made for you! This is the perfect infusion of modern, romance, floral, and elegance. A way to add a splash of softness to the mix without it being too youthful. With a multitude of textures, vast use of materials, and soft elegance — this line is perfect for brides seeking a romantic look with a unique style.
INSPIRED.
Take a load off and just know — whether it’s through STYLEme.’s personalized consultations, where you get 1:1 time with a stylist to talk through details that suit your vision and your style, we’re always here to help. Because at the end of the day, we wouldn’t be where we are without Y O U. Women undefined by the expected, with an unwavering soul for her truths and her style — she is the epitome of our muse. We are inspired by these women and their instinctive style. Naturally, high fashion, nature, and even architecture have their place in our vision, but it really comes down to the women wearing our label and what they represent.