The Tale of Two Sisters and the Beginning of A.B. Ellie Jewelery.

THE BEGINNING.

The concept of A.B. Ellie took root when Danielle, one of the founders of A.B. Ellie, was wedding dress shopping and ultimately committed to accessories before her actual gown. It was a sash that spoke to her style more than anything else. The idea of an accessory being the deciding factor for what her gown would eventually be was the spark of inspiration Ashley, Danielle, and their mother, Tami, needed to start a business — to create unique and timeless accessories that had yet to be seen but could have brides saying “yes” to accessories before committing to a gown.

It was a year after this experience that they launched A.B. Ellie with the goal of creating details that would distinguish one bride from another, even if they were wearing the same dress.

A.B. Ellie flourished through creativity and the drive for brides to feel effortless and beautiful on their wedding day — from the veil and earrings down to a belt and rings. A.B. Ellie showed brides that accessories are so much more than an afterthought. That if you want, they could be the star of the show.

“We’re a mother-daughters trio catering to the modern bride - unconventional, authentic, and careless of trends but true to her style.”

A.B. ELLIE.

Tonal, soft, bold, distinctive — our A.B. ELLIE line was born from the need for bridal accessories that resonate with the unafraid and confident. For those seeking to feel bridal without conforming to typical styles and assortments. From muted stones and metal petals to raffia embroidery and manipulated silks, each piece embodies a unique personality.